Mark en vue
06 octobre 2015
La chronique de Mark Tungate: When your car...
Technology is replacing performance as the central sales pitch of car advertising. Car ads have tend...
07 septembre 2015
La chronique de Mark Tungate: We are...
Technology is improving our physical performance, but thankfully we don’t have to look like The Te...
10 juillet 2015
La chronique de Mark Tungate: The future...
Why advertising has embraced an alternative reality. When Google Cardboard won the Grand Prix in the...
11 juin 2015
La chronique de Mark Tungate: Advertise like...
With Leo Burnett’s “Like A Girl” viral for Always tipped to win big at Cannes, it seems that a...
11 mai 2015
La chronique de Mark Tungate: When the machine...
A few months ago I stood in TBWA’s Belgian office staring at a Pepsi vending machine. Not unusual,...