Stéphanie Pitet dans le jury des CBI awards

Stephanie Pitet, cofounder, Pitchville, and one of 20 international search consultants who made up the judging panel at this year’s CBI Awards, said: “The Disneyland Paris work is part of the growing trend of user-generated content, and it’s done here to perfection. The Disney brand embodies the values of family happiness and magical moments together—especially, for parents, those irrecoverable years when their children are young. By sharing the genuine and joyful reactions of real children upon learning of the family adventure to come, these spots are refreshingly real and honest—and create a sentimental association with the brand.”